The Anti-Amazon Ground Game

How New York City socialists and their allies combined electoral muscle with front-stoop politicking to keep Amazon’s headquarters out of the city.

Anti-Amazon Protestors Rally At NYC City Hall Against Queens Second Headquarters

Protestors unfurl anti-Amazon banners from the balcony of a hearing room during a New York City Council Finance Committee hearing titled ‘Amazon HQ2 Stage 2: Does the Amazon Deal Deliver for New York City Residents?’ at New York City Hall, January 30, 2019 in New York City.Drew Angerer / Getty


Last week, the Left in New York City won a stunning victory over the long-reigning corporate elite.

In late 2018 Amazon, enticed by a $3 billion sweetheart tax deal, selected the city as the site of its second headquarters, known colloquially as HQ2. The city’s powerful real estate interests were overjoyed, as tech hubs tend to bring white-collar workers and opportunities for lucrative speculative development. They welcomed the influx of well-heeled techies: there’s only so much money you can wring from people who make $40,000 a year, after all.

But working-class residents and local left activists surprised everyone by rising up in protest. They rejected the official line that the deal would bring jobs their way, reasoning instead that the jobs would be reserved for people wealthier than them, and they in turn would be subject to displacement.

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