Real Estate Magnate Tim Gurner Is a Jerk. But He’s Saying What All Capitalists Really Think.

Real estate CEO Tim Gurner, of “millennial avocado toast” fame, has gone viral again for saying low unemployment has made workers arrogant and joblessness must rise. His remarks reveal a usually unspoken truth: capitalists rely on the subordination of workers.

Luxury home developer Tim Gurner speaking at the Australian Financial Review’s Property Summit, September 12, 2023.


In 2017, Australian multimillionaire and luxury home developer Tim Gurner went viral for some justly mocked comments about his fellow millennials and their penchant for avocado toast. “When I was trying to buy my first home,” remarked Gurner. “I wasn’t buying smashed avocado for $19 and four coffees at $4 each.” Absurd and patronizing as the statement so obviously was, it nevertheless reflected a view held by many of society’s most powerful people: that the bleak economic outlook facing many young people today owes itself less to structural impediments than it does to poor personal choices.

Earlier this week, Gurner went viral again — this time for his comments during an onstage appearance at the Australian Financial Review’s Property Summit:

I think the problem that we’ve had is that people have decided they really didn’t want to work so much anymore through COVID, and that has had a massive issue on productivity. . . .  They have been paid a lot to do not too much, and we need to see that change. We need to see unemployment rise. Unemployment needs to jump 40-50 percent, in my view. We need to see pain in the economy. We need to remind people that they work for the employer, not the other way around. There’s been a systematic change where employees feel the employer is extremely lucky to have them, as opposed to the other way around. So it’s a dynamic that has to change. We’ve got to kill that attitude, and that has to come through hurt in the economy.

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